Case study · Identity & packaging
A coffee brand that tastes as good as it looks.
How a small Lisbon roaster became the most photographed coffee in the city, and doubled inbound in a quarter.
CLIENT
Lumen Coffee
INDUSTRY
Coffee · Lisbon
SERVICES
Strategy · Identity · Packaging
TIMELINE
10 weeks
The brief
Lumen had a great product and a loyal neighbourhood following, but nothing about the brand said “specialty”. Bags looked like supermarket coffee, and the café was invisible on social.
What we did
We started with a two-day workshop with the founders and baristas, then built the brand around one idea: coffee as a small daily ritual of warmth. Everything, from the sun-mark logo to the warm palette and the tactile packaging, grew from there.
“Kiln understood us better than we understood ourselves. Our team finally has a story they’re proud of.”
The results
Inbound wholesale
Growth in online sales
New followers in 3 months
Packaging awards
Get in touch
Let’s make something bold.
Tell us about your brand. We reply within one working day - usually with ideas.