Case study · Campaign
A campaign built to move.
How a challenger running brand reached fourteen million people with one idea.
CLIENT
Arcfield
INDUSTRY
Sport · Berlin
SERVICES
Creative direction · Campaign · Film
TIMELINE
6 weeks
The brief
Arcfield made great shoes but marketed them like everyone else. They needed a campaign that would make a small brand feel like a movement.
What we did
We built the campaign around real club runners, shot it in one long night across Berlin and cut it for every channel from billboards to six-second social.
“They turned a small running brand into something people actually wanted to join.”
The results
Inbound wholesale
Growth in online sales
New followers in 3 months
Packaging awards
Get in touch
Let’s make something bold.
Tell us about your brand. We reply within one working day - usually with ideas.