
Case study · Strategy & identity
From market stall to national shelves.
How a family food brand grew from one stall to three hundred and twenty stockists.
CLIENT
Field Co.
INDUSTRY
Food · Porto
SERVICES
Strategy · Identity · Packaging
TIMELINE
9 weeks
The brief
Field Co. sold out every weekend at the Porto market, but buyers from national chains could not see a brand behind the product.
What we did
We kept the warmth of the stall and added a system: a clear name, a stamp-like mark and a packaging range that scales to new products.
“They kept everything people loved about us and made it ready for the big shelves.”

The results
Inbound wholesale
Growth in online sales
New followers in 3 months
Packaging awards




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