Case study · Launch film
A launch film for a liquid-cooling startup.
How we made a cooling unit feel as exciting as the machines it keeps alive.
CLIENT
Liquid
INDUSTRY
Hardware · Amsterdam
SERVICES
Motion · 3D · Film
TIMELINE
5 weeks
The brief
Liquid had to launch before the hardware was ready to photograph. The team needed a film that showed the product working in a way photos never could.
What we did
We modelled the unit in 3D, designed a liquid-metal motion language and produced a ninety-second film plus a library of renders for the site and press.
“We launched with a film that looked like it cost ten times our budget.”
The results
Inbound wholesale
Growth in online sales
New followers in 3 months
Packaging awards
Get in touch
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