Case study · Identity & packaging
Quiet luxury for a new fragrance house.
How a first-time founder launched a fragrance that sold out its first run in nine days.
CLIENT
Solene
INDUSTRY
Beauty · Paris
SERVICES
Identity · Packaging · Direction
TIMELINE
12 weeks
The brief
Solene was a new fragrance house with a beautiful scent and no brand. The founder needed an identity and packaging that could sit next to heritage houses on day one.
What we did
We built a restrained identity around soft curves and a single blush tone, designed a weighted glass bottle with a sculpted cap, and art-directed the launch shoot.
“Honest, brave and genuinely fun to work with. They pushed us further than we would have gone alone.”
The results
Inbound wholesale
Growth in online sales
New followers in 3 months
Packaging awards
Get in touch
Let’s make something bold.
Tell us about your brand. We reply within one working day - usually with ideas.