Service · 01
Brand strategy
Positioning, naming and messaging that tell people exactly why you matter, and why now.
Overview
Clarity before creativity.
Every bold brand starts with a clear point of view. We dig into your audience, market and ambition, then write the positioning, name and voice that every later decision builds on.
TYPICAL OUTCOMES
A logo and mark that work from 16px to 16 metres
A palette and type system your team can actually use
Templates for decks, social and documents
Guidelines that stop the brand drifting
Deliverables
What you get.
Positioning
Who you are for, why now and why you.
Naming
A shortlist of names, checked and ready to register.
Messaging
Headlines, pillars and proof points for every audience.
Research
Interviews and audits that ground every decision.
Timeline
How it runs.
WEEKS 1–2
Discover
Workshops, interviews and a brand audit.
WEEK 3
Define
Positioning routes, tested with real customers.
WEEK 4
Name
Naming and messaging, checked and refined.
WEEK 4
Handover
A strategy book your team can run with.
Strategy questions.
Still curious? We’re happy to talk it through on a quick intro call.
Do you need us in the workshops?
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Yes. The founders and two or three key people, for about two half days. It’s the most valuable time in the project.
Can you check trademarks for names?
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We run early checks on every shortlisted name and work with a trademark lawyer for the final one.
Is strategy included in other services?
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A light version is part of every identity and website project. This service is the deep version.
Get in touch
Let’s make something bold.
Tell us about your brand. We reply within one working day - usually with ideas.