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Creative direction

Creative direction

Service · 06

Creative direction

Tone, imagery and campaigns that feel unmistakably you, everywhere.

Overview

One look, every channel.

A brand is only as strong as what goes out every day. We set the art direction, run the shoots and build the campaigns that keep your brand consistent and impossible to ignore.

TYPICAL OUTCOMES

A logo and mark that work from 16px to 16 metres

A palette and type system your team can actually use

Templates for decks, social and documents

Guidelines that stop the brand drifting

Deliverables

What you get.

Art direction

Art direction

Mood, references and rules for every image.

Photography

Photography

Shoots planned, cast and directed by us.

Campaigns

Campaigns

Ideas and assets for launch and beyond.

Content system

Content system

Templates and guides for everyday posts.

Timeline

How it runs.

Six weeks from first idea to campaign launch.

Six weeks from first idea to campaign launch.

WEEK 1

Idea

The campaign idea and creative brief.

WEEK 2

Plan

Casting, locations and shot lists.

WEEKS 3–4

Shoot

Production days and selects.

WEEKS 5–6

Roll out

Assets for every channel, then launch.

Direction questions.

Still curious? We’re happy to talk it through on a quick intro call.

Do you run the shoots?

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Yes. We plan, cast, direct and edit, with photographers we trust.

Can you work with our in-house team?

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Often. We set the direction and your team keeps it running week to week.

Do you buy media?

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No. We create the campaign and work with your media partner to place it.

Get in touch

Let’s make something bold.

Tell us about your brand. We reply within one working day - usually with ideas.

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