Service · 02
Visual identity
Logos, type and visual systems that feel right, stand out and stay relevant for years.
Overview
A system, not just a logo.
A great identity works at every size, from a favicon to a billboard, a coffee cup to a pitch deck. We design the logo, then the whole kit of parts that makes your brand instantly recognisable.
TYPICAL OUTCOMES
A logo and mark that work from 16px to 16 metres
A palette and type system your team can actually use
Templates for decks, social and documents
Guidelines that stop the brand drifting
Deliverables
What you get.
Logo & mark
Primary logo, symbol and responsive versions.
Colour & type
Palette, type pairing and licensed fonts.
Visual language
Graphic elements, iconography and photo direction.
Guidelines
A living brand book in Figma and PDF.
Timeline
How it runs.
WEEKS 1–2
Discover
Workshop, audit and creative brief.
WEEK 3
Explore
Three distinct creative routes.
WEEKS 4–5
Refine
One route, developed across real touchpoints.
WEEK 6
Deliver
Guidelines, files and handover.
Identity questions.
Still curious? We’re happy to talk it through on a quick intro call.
Do you redesign existing logos?
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Yes. Sometimes a refresh is smarter than a rebrand. We’ll tell you honestly which one you need.
How many concepts do we see?
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Three distinct creative routes in week three, then one developed in depth.
Do we own everything?
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Yes. All files, source and IP transfer to you on final payment.
Get in touch
Let’s make something bold.
Tell us about your brand. We reply within one working day - usually with ideas.